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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Reviews (10)
Exceptional
An exceptionally thorough account of the core guidelines which govern the effective creation and management of a luxury brand.
very easy read! it covers definition of luxury to sustainable ...
Very easy read!
A definitive guide into the world of Luxury Brand Strategy
An essential almanac into the world of Luxury Strategy.
Excellent book has all in depth elements of luxury branding
Excellent book has all in depth elements of luxury branding, changed my outlook to life ...
The Quintessential Bible of Luxury Marketers
Kapferer and this book is by far the quintessential luxury bible for people who think, market, and strategize luxury products.
Four Stars
Great book.
Incredible information that sheds light on the luxury industry.
The topic of luxury is very broad and because it covers so many sectors, it is difficult to comprehend.
Very good book for classroom and for practice!
I have used this book in the classroom as the primary 'text' as well as recommended this book for use in business real-world practice.
A standard.
Very good book to read, and to keep handy on your shelf if you work for the luxury industry .
Good
The content of the book is fruitful and wonderful, it inspires a lot of idea with practice example illustration.